Case Study: The Story of Walgreens

Listen to one of the greatest stories about Strategic Planning.

In this recount, we relive the dot-com boom and its effects on companies like Walgreens who were being pressured to keep up with times or face imminent closure. As many of its employees listened to the news and read papers every morning forecasting the company’s doom, their CEO decided to call a gathering to outline Walgreens new vision.

Strategic Planning is an important responsibility of every business, which should be reviewed every 2 years.  Many companies make the mistake of thinking that Strategic Planning is the process of reviewing your companies priorities. While one of the outcomes of a strategic plan will be to set priorities, this just a small aspect of strategic planning.

In truth, Strategic Planning is the process of researching and gathering important information in order to find and ask yourself the questions that are most important to you and your company. To do this, there are a number of tools available which we can discuss. It is this only through the exploration of these important questions, can we then begin to turn that research and analyses into a clear action plan/direction for your company.